Star India in association with the BCCI revolves the limelight on women once again. The ‘Nayi Soch’ campaign – in group effort with the BCCI- with the cricketers wearing their mother’s names on their jerseys has struck a deep chord with all sections of society. Several have wondered and hoped that the team would wear their mother’s names on their jerseys for an actual match. To make a powerful statement, one that can inspire millions and boost change, the Indian Cricket team will sport jersey with their mother’s names on October 29th for the concluding ODI of the India-New Zealand series.
This symbolic wave will champion the cause of women in a country which is ranked 130th out of 155 nations in the world on gender equality (United Nations Human Development Report 2015).
On this momentous game the Indian cricket team will serve as ambassadors of innovative thinking and exercise the power and platform of sport to drive an important social change.
“This is the first time in the world that a team jersey is being used so noisily to power social change. Star Plus has taken an extraordinary leap in its Nayi Soch or new Idea. We praise the BCCI and the Indian team for such a transformation collaboration notes Uday Shankar, Chairman & CEO of Star India. “At Star, women have always been at the front position of everything we do. This time around both BCCI and Star have put their strength together to highlight the cause of women in India.
The Indian cricketers sporting their mothers’ names make for a powerful and emotional statement and we are grateful to BCCI and the Indian Cricket team for associating with us on this idea. It will support the voice of the rising Indian woman and inspire millions to acknowledge and celebrate the identity and role of women in India.”
